When I was growing up I didn't have a menu to select which OS to boot. I had to use fdisk to change the active partition in order to switch from Unix* to DOS or back. (Or switch boot order in the BIOS when they were installed on separate HDDs. But I was rarely so lucky to be allowed on an expensive computer like that.)
When I first tried Linux I was thrilled by the fact that it came with a boot loader that would let you add other OSs. Dual-booting was so easy. Linux (developers) seemed so thoughtful, considering the possibility that you might want to use other OSs alongside it. And MS just blindly overwrote the MBR without even asking.
GRUB (legacy) was a great improvement over LiLo. But nowadays LiLo's simplicity is kind of attractive compared to the >1000 lines of GRUB 2 config that every distro ships nowadays.